EnvironmentOnline version Environment by Gyorgyi Dano 1 Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company. a political environment b microenvironment c macroenvironment d demographic environment 2 Sparex Inc. is a manufacturer of metal bolts that are used by Boilex Inc. to manufacture heavy machineries. In this instance, Sparex acts as a ________. a financial intermediary b supplier c retailer d local public 3 A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________. a media publics b citizen-action publics c marketing intermediaries d internal publics 4 The marketing team of 7 Star Inc., a company manufacturing smartphones, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario? a demographic environment b economic environment c political environment d cultural environment 5 Trends in the natural environment include all of the following EXCEPT ________. a increased pollution b decreased costs of product development c shortages of raw materials d increased government intervention
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