International MarketingOnline version Answer the questions based on the topic of International Marketing. The questions are based on the Quest regarding international marketing. by Art Roj 1 What is the definition of International Marketing? a The application of marketing principles to satisfy the varied needs and wants of different people withing a certain range of age. b The application of marketing principles to satisfy the varied needs and wants of different people residing within national borders. c The application of marketing principles to satisfy the varied needs and wants of different people residing across the national borders. d The application of marketing principles to satisfy the varied needs and wants of different people regardless of their location 2 When speaking of international marketing, depending on your brand, any _____________ citizen is a potential customer. Written answer 3 In modern times, how can companies reach the public's awareness in other countries? a Mass Media b Expensive TV adds c Free demonstrations d Electronic Media 4 What can be considered electronic media? Choose one or more answers a Social Media b Web Pages c The radio d Instant Messaging applications, eg Telegram 5 This s the strategy where a domestic company enjoys the higher control of a brand letting function on its behalf, and in line with the terms and conditions of the domestic company. MC Donalds, Dominos are the examples of this. a Purchasing b Mergers c Franchising d Joint Venture 6 When companies go international by joining hands with other country based companies with the intention to monetize their existing relationships Written answer 7 What overseas citizens were the target in Nestle's venture? a Todlers b Breast feeding mothers c Men in their thirties d Wealthy mothers 8 After their scandal, Nestle argued that the best way to feed a baby is with ___________ milk Written answer 9 According to Nestle, what are the reasons children were dying in third world countries Choose one or more answers a poverty b ignorance c poor sanitation d overspending 10 Which guidelines was Nestle pledged to abide by after its crisis Choose one or more answers a WHO b UN c UNICEF d FDA
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