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Marketing Quiz

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Read each question carefully and provide your answer

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Marketing QuizOnline version

Read each question carefully and provide your answer

by Lezelye Sands
1

The market includes...

Choose one or more answers

2

All of the following are types of purchases under consumer markets except..

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3

A market where individuals or organizations buys goods or services used to run a business or to be resold is called..

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4

Four identifiable factors (discussed in class) that can influence market segmentation includes...

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5

Tae Tae's Cake Company's total sales for cakes is $10,000 . The Total Sales of cakes in the industry is $250,000. What is Tae Tae's Market Share?

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6

What are the components of the Marketing Mix? Select all correct answers

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7

There are various methods used to decide price. Which pricing method includes charging 0.99 cents instead of $1.00?

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8

There are various methods used to decide price. Which pricing method includes "money-off" packs and "two-for-the-price-of-one" offers?

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9

The four phases of a product life cycle includes...

10

This type of product has a high market share and low market growth.

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11

This type of product has a low market share and low market growth.

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12

The amount of a commodity producers are willing to put on the market at a given price is called ...

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13

A situation where few suppliers dominate the market is called a/an...

14

Research that can be carried out without going outside the organization is called...

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15

If supply increases faster then demand, prices ...

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