Matching Pairs Trade fair terminology GROUP BOnline version Vocab matching by Oliver Sterland 1 lead 2 swag 3 flyer 4 ROI 5 B2B 6 B2C 7 prospect 8 booth 9 persona 10 Call to action (CTA) a person regarded as likely to succeed or as a potential customer, client, etc. Business to Customer a person regarded as likely to succeed or as a potential customer, client, etc. Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code) Business to Business a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action) characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way. small storefront in a trade show where a company can sell and show products An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase. return on investment
New game