Matching Pairs Trade fair terminology GROUP BOnline version Vocab matching by Oliver Sterland 1 booth 2 B2B 3 swag 4 prospect 5 Call to action (CTA) 6 B2C 7 flyer 8 ROI 9 lead 10 persona a person regarded as likely to succeed or as a potential customer, client, etc. a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action) Business to Business Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code) small storefront in a trade show where a company can sell and show products An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase. return on investment characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way. Business to Customer a person regarded as likely to succeed or as a potential customer, client, etc.
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