Matching Pairs Trade fair terminology GROUP BOnline version Vocab matching by Oliver Sterland 1 flyer 2 persona 3 lead 4 prospect 5 booth 6 B2B 7 swag 8 B2C 9 ROI 10 Call to action (CTA) small storefront in a trade show where a company can sell and show products Business to Customer a person regarded as likely to succeed or as a potential customer, client, etc. return on investment a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action) Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code) An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase. characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way. a person regarded as likely to succeed or as a potential customer, client, etc. Business to Business
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