Matching Pairs Trade fair terminology GROUP BOnline version Vocab matching by Oliver Sterland 1 lead 2 B2C 3 swag 4 ROI 5 B2B 6 Call to action (CTA) 7 flyer 8 prospect 9 booth 10 persona An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase. a person regarded as likely to succeed or as a potential customer, client, etc. characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way. Business to Business Business to Customer a person regarded as likely to succeed or as a potential customer, client, etc. return on investment Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code) a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action) small storefront in a trade show where a company can sell and show products
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