Matching Pairs Trade fair terminology GROUP BOnline version Vocab matching by Oliver Sterland 1 B2B 2 booth 3 persona 4 ROI 5 Call to action (CTA) 6 lead 7 swag 8 flyer 9 B2C 10 prospect return on investment An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase. a person regarded as likely to succeed or as a potential customer, client, etc. small storefront in a trade show where a company can sell and show products Business to Customer a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action) Business to Business a person regarded as likely to succeed or as a potential customer, client, etc. Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code) characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way.
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