E-commerceOnline version Answer the following questions by JAVIER ALEJANDRO GARCIA ZABALA 1 What is e-commerce? a It consists of the purchase and sale of products or services through the internet, such as social networks and other web pages. b Set of techniques and studies that aim to improve the commercialization of a product. c Commercial transactions between companies, that is, those that are typically established between a manufacturer and the distributor of a product, or between a distributor and a retailer. 2 It is the biggest feature of e-commerce: a Sale online b Physical sale 3 An advantage of e-commerce is to access products and services quickly, with the possibility of selling not only in a limited area, but also nationally and internationally. a True b False 4 What is B2C? a The interested party, interested party or involved is a person, organization or company that has an interest in a given company or organization. b The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies. 5 What are the advantages of electronic commerce? a That you can have more knowledge of how to run a business b An advantage is that in this way you can see the physical product and know if it is to your liking c mprovements in distribution Commercial communications by electronic means Operational benefits ease of customer loyalty 6 What should a good ecommerce seller do? a Wait for someone to your online store b Make a good digital marketing strategy c Focus on your physical store 7 What risks are there in e-commerce? a As a commercial medium, the Web has the following deficiencies, derived from both its technology and its interactive nature: Changing business and technological environment. They can be the victim of a cyber attack, loss of money, fake products, information theft among others. b It is the science and art of exploring, creating, and delivering value to meet the needs of a for-profit target market. 8 What are the benefits of e-commerce? a Marketing mix or commercial mix is called the tools or variables available to the person in charge of marketing to meet the objectives of the company. They are the marketing strategies, or marketing effort and should be included in the marketing plan. b Comfort, availability, best offers, the greatest offer, more information, comparison, free choice and security
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