Supermarkets’ own brandOnline version You are going to hear Cristina Bunt talking about Tesco’s own brands. An “own brand” is a product which a supermarket sells with its own name on it. E.g. Tesco washing powder or Tesco bread. Listen and choose the best answer for each question by Nenika Campos 1 1.-What was the first product Tesco introducing as own brand? a a) Tesco coffee b b) Tesco tea c c) Tesco water 2 2.- Why did Tesco originally introduce their own brand? a a) to increase sales b b) to reduce reliance on suppliers c c) to reduce costs. 3 3.- What is the main reason for supermarkets having own brands nowadays? a a) they bring customers back to their shops. b b) they have a higher profit margin c c) they don’t depend on outside suppliers. 4 4.- Tesco can sell own brands more cheaply than other brands because… a a) they pay their suppliers less. b b) they sell in large quantifiers c c) they don’t need advertising 5 5.-All the brand products are cheaper a True b False
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