Reading A business planOnline version If you are starting a business, you have to get capital from investors. In order to persuade them to invest, you need, among other things, to write a business plan. Here are ten standard elements of a business plan, in alphabetical order. by Nenika Campos 1 what an organization can do better than its competitors a sales forescast b competitive advantage c exit strategy 2 Able to continue over a period of time a sustainable b break-even point c revenue 3 the sales businesses expect to achieve in a particular period of time a exit strategy b revenue c sales forecast 4 where total costs equal total income from sales and the company makes neither a profit nor a loss a sales forescast b break-even point c competitive strategy 5 the total income received by a business before any expenses are paid a personnel b revenue c exit strategy 6 an investor’s plan for getting their investment back and potentially realizing a profit a founders b personnel c exit strategy 7 the people who establish a company or other organization a founders b revenue c exit strategy 8 the people who are employed in an organization a revenue b salesperson c personnel
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