Early stage companiesOnline version Charles Cotton is the former CEO of a high-tech company in California, and is currently a director of several high-tech companies. You will hear him talking about how early stage companies can either change existing industries or create and dominate whole new ones. 1.-Listen to Charles Cotton and answer the questions by Nenika Campos 1 How does he describe the perspective of an early stage company? a a) like a structure b b) they can bring something new to an industry which can disrupt it and potentially c c) the early companies in the industries come to dominate them (become the market leaders) 2 Which companies does he mention? a a) Costco b c) Microsoft c d) b and c d b) eBay 3 What does he mean when he says some industries are defined by the new entrants? a a) the early companies in the industries come to dominate them (become the market leaders) b b) they can bring something new to an industry which can disrupt it and potentially c c) they are potentially highly disruptive and they become successful 4 Cisco invented a whole new approach a True b False 5 20 years ago Cisco changed the landscape and it was a company with opportunity to be successful a True b False 6 Google has the biggest software companies in Europe a True b False
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