Marketing 1Online version Marketing 1 by infomind Online tests 1 1. Direct Marketing means ___________ a Advertisements b Banners c Face-to-face selling d Selling by all staff 2 2. Web marketing involves a a. Selling web cameras b b. Web advertisements c c. E-mail chatting d. Browsing the web d e. Door-to-Door canvassing 3 3. The ultimate aim of Marketing is to provide__________ a a. More business to the Company b b. More profit c c. More staff d d. More production 4 4. Selling Process includes __________ a a. Publicity b b. Lead generation c c. Cross-country contacts d d. Product Designing e. Product Re-designing 5 5. Market share means ___________ a a. Paid up capital b Shares held by employees c c. Share of business volume as compared to other companies d d. Share price of the company quoted in the market 6 6. Market share can be increased by _____ a a. Increasing the number of sales persons b b. Increasing the sales volume c c. Increasing the products d d. Increasing production e. Rewriting profits 7 7. Market segmentation means a a. Segmentation of sales teams b b. Allocation of territory c c. Sales arrangement d d. Segmentation of target group according to their needs 8 8. Referral means ___________ a a. Sales person b b. All customers c c. Lead provided by operation staff d d. Calling the existing purchasers 9 9. “USP” in marketing means a a. Unique Selling Practices b b. Uniform Selling Practices c c. United Sales Persons d d. Unique Selling Proposition 10 10. The meaning of “Conversation” in terms of sales is a a. Designing new products b b. Converting Purchasers into sellers c c. Converting sellers into purchasers d d. Converting perspective customers into purchasers 11 11. Online Marketing is mostly useful for marketing a a. Saving Accounts b b. Credit cards c c. Home loans d d. NRI deposits 12 12. Cross selling means a a. City to city sales b b. Selling with cross face c c. Selling with crossed finger d d. Selling products to existing customer 13 13. Marketing Strategy means? a a. Ideas for new employment b b. Old techniques of selling c c. Techniques for improving marketing activities d d. Techniques for increasing production 14 14. Target group means? a a. All purchasers b b. All sales persons c c. Targeted purchasers d d. All consumers 15 15. What is the USP of saving accounts? a a. High rate of interest b b. Easy operation c c. Risky transactions d d. Expensive transactions 16 16. Which one of the following is not a target group for saving accounts? a a. Salaried persons b b. Loss making companies c c. Doctors d d. Government employees 17 17. Target group for home loans is a a. Existing creditors b b. Persons having no house of their own c c. Persons having one or more than one house d d. Builders 18 18. Digital marketing is similar to a a. Online marketing b b. Cold calling c c. Web designing d d. Market for cast 19 19. Full form of DSA is _________ a a. Delivery Staff Agency b b. Direct Selling Agency c c. Distributors and Supply Agency d d. Driving Sales Ahead 20 20. In online marketing, there is _________ a a. No exchange b b. Exchange is the core of marketing c c. Guarantee d d. Only warranty
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