Marketing 2Online version Marketing 2 by infomind Online tests 1 . Marketing in Banks is required for ____ a a. Getting new customers b b. Retaining existing customers c c. Lending d d. Accepting of deposits 2 Services Marketing is the same as ______ a a. Relationship Marketing b b. Transaction Marketing c c. Internal Marketing d d. All of the above 3 Market Size means ________________ a a. Size of marketing Staff b b. Size of the organization c c. Scope for profits d d. Scope for marketing 4 . Market share means ___________ a a. Market price of shares b b. Sensex c c. Share market d d. Share of business among peers 5 Internal Marketing means __________ a a. Selling to oneself b b. Selling to the employees c c. Selling of samples d d. Selling to foreign markets 6 . A ‘call’ means a a. A profession b b. Tele-talk c c. Calling on a Prospect d d. A call center 7 . A ‘Call Centre’ is _________ a a. A place where salesmen meet every day b b. A training centre c c. A back office set up where customer queries are answered d d. Customers meeting placee. All of above 8 . A presentation means __________ a a. Display of products b b. Explaining the utility of products c. A gift c d. Display of communication skills d e. All of the above 9 . A DSA means __________ a a. Directly Selling Authority b b. Directly Selling Agent c c. Direct Selling Authority d d. Direct Selling Agent 10 . ‘Benchmark’ means __________ a a. Products lined up on a bench b b. Salesmen sitting on a bench c c. Set standards d. Marks on a bench d e. None of the above
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