Marketing 6Online version Marketing 6 by infomind Online tests 1 Marketing is the art of __________ a a. Buying more b b. Paying more c c. Selling more d d. Talking more e e. Only a and b 2 Marketing of services is resorted in _______________ a a. Manufacturing concerns b b. Insurance business c c. Hostels d d. Only a andb e e. Only b and c 3 . Marketing is a _______________ a a. One day effort b b. Team effort c c. One man effort d d. All the above e e. None of the above 4 Service marketing is the same as __ a a. Transaction marketing b b. Relationship marketing c c. Internal marketing d d. Outdoor marketing e e. All the above 5 Good marketing requires one of the following_________ a a.Proper planning b b. Good team work c c. Good communication skills d d. Knowledge of productse. All of these 6 Marketing in banks is a necessity today, due to ________ a a. Liberalization b b. Nationalization c c. Fashion d d. Urbanization e e. Marketing in banks Is not necessary, as banking in India is more than 200 years old 7 Marketing is influenced by _______ a a. Product demand b b. Public taste c c. Buyer behaviour d d. Brand image e e. All of the above 8 Market share means _________ a a. Share market b b. Share prices c c. IPOs d d. Scope for marketing e e. Share fo business among peers 9 Marketing helps in ___________ a a. Boosting productionb. b b.Getting new clients c c. Interacting with strangers d d. All of these e e. None of these 10 A DSA helps in _____________ a a. Boosting direct sales b b. Boosting sales through the net c c. Strengthening indirect marketing d d. Strengthening telemarketing e e. All of the above 11 A DSA (Direct Selling Agent) is one ___ a a. Who sells through the internet b b. Who sells direct to the client c c. Who works on the bank counters d d. Who works in bank office setup e e. None of the above 12 Selling is ___________________ a a. Different from marketing b b. A sub-function of marketing c c. Same as marketing d d. More than marketing e e. None of these 13 A ‘Lead’ in marketing jargon, means ____ a a. A metal b b. A leash c c. A likely consumer d d. A team leader e e. None of these 14 Good selling skills involve _________ a a. Patience b b. Perseverance c Empathy d d. Knowledge e e. All of these 15 Which of the following statements is correct? a a. Marketing is not required due to globalization b b. Marketing causes higher expenses and losses c c. Marketing is not required in profit making companies d d. Marketing sharpens the mind of the employees e e. Marketing is a waste of time in established companies 16 A true marketing mindset requires_____________ a a. Control mindset b b. Command mindset c c. Passive mindset d d. Active mindset e e. Inert mindset 17 Innovation means ____________ a a. Inspiration b b. Enthusiasm c c. Compensation d d. Creativity e e. All of these 18 Internal marketing means _________________ a a. Marketing to self b b. Marketing to family members c c. Marketing to the staff members d d. Marketing inside india e e. Marketing outside india 19 Modern styles of marketing are ____ a a. Telemarketing b b. Web marketing c c. Advertisement on the net d d. E – mails e e. All of these 20 . A good and effective DSA should _____ a a. Copy the competitor company b b. Criticize the competitor company c c. Join the competitor company d d. Be passive e e. Be more effective than the competitor company
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