Marketing 9Online version Marketing 9 by infomind Online tests 1 A Lead means______________________ a (a)A prospect who is more of likely to avail of the banks product b (b) a political leader c (c) A religious leader d (d) A bank chairman e (e) None of these 2 Innovation means_______________ a (a) Compensation b (b) Inspiration c (c) Additional perquisites d (d) Implementing new ideas or new methods e (e) None of these 3 A call means______________ a (a) Calling on friends b (b) calling on bank employees c (c) Calling on prospective customers d (d) to make telephone calls e (e) Calling on relatives 4 The traditional marketing style involves________________ a (a)Telemarketing b (b) Digital marketing c (c) Indirect marketing d (d) Direct marketing e (e) All of these 5 Modern methods of marketing include a (a) Publicity in the net b (b) Advertisement on the net c (c) Soliciting business through emails d (d) Telemarketing e (e) All of these 6 A true marketing requires a (a) Command and order mindset b (b) control mindset c (c) Active mindset d (d) Passive mindset e (e) none of these 7 Which of the following sentences is true? a (a) Marketing is not required in a Buyer’s market b (b) Marketing is not required in a Seller’s market c (c)Marketing is not required due to Globalization d (d) Marketing is not required clue to competition e (e) Marketing is not required due to liberalization 8 For effective marketing the salesman should have which of these qualities? a (a)Creativity b (b) Team Spirit c (c) Motivation d (d) Effective communication skills e (e) All of these 9 Market Information means____________ a (a) Knowledge of shops and bazaars b (b) Knowledge of shopping malls c (c) Knowledge of' customer profil3 and product mix d (d) knowledge of various languages e (e) None of these 10 . Market research is needed for __________ a (a) Deciding the market area b (a) Deciding the market area (b) Deciding the right product to be sold c (c) Making proper marketing decisions d (d) Deciding right time to sell e (e) all of these 11 Which of the following statements is 'true? a (a) Marketing makes the company to go into loss due to higher expenses b (b) Marketing is not required in profit making companies c (c) Marketing sharpens the minds of the employees d (d) Marketing is a time bound seasonal functions e (e) Marketing is a waste of time 12 Marketing plan helps in a (a) Better lead generation b (b) better system c (c) Better results d (d) Improved balance sheet e (e) better customer service 13 If marketing is done effectively which of the following is not required? a (a) Advertisement b (b) publicity c (c) market research d (d) Market segmentation e (e) none of these 14 Motivation means___________ a (a) Inspiring employees to perform better b (b) Better communication skills c (c) Sales coaching d (d)Market research e (e) none of these 15 In a selling process in today’s world a (a) Only standard products are sold b (b) No customization required c (c) The seller need not have product knowledge d (d) Seller should aim at customer satisfaction e (e) Only quantum of sales matters 16 Find the true statement: a (a) Marketing is a waste of the employee’s time b (b) Marketing is not required in India due to its vast population c (c) Marketing involves additional work d (d) Marketing involves team work e (e) Marketing is not required today due IT advancement 17 A Target Market is_____________ a (a) Entire country b (b) entire city c (c) entire globe d (d) That which consists of customers needs the identified product e (e) All of these 18 Sales forecasting involves_______________ a (a) Sales planning b (b) sales pricing c (c) distribution channels d (d) Consumer tastes e (e) All of these 19 Proper marketing; requires a (a) Planning b (b) sympathy c (c) Knowledge of products d (d) a and b e (e) Both a and c 20 Market Information means______________ a (a) Knowledge of companies b (b) cross country information c (c) Knowledge or related markets d (d) Selling to existing customers e (e) None of these
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