Marketing 14Online version Marketing 14 by infomind Online tests 1 Valued added service means_____________ a (a) Better value at a premium b (b) costlier services c (c) additional services d (d) better value at a discount e (e) At par services 2 To close a call means___________ a (a)To end the conversation b (b) to put the phone down c (c) to close the doors d (d) to clinch the sale e (e) To close the business 3 Customization means___________ a (a)Tailor made products for each customer b (b) customers selling goads c (c) Tailor made products for each staff d (d) a selling process e (e) none of these 4 A marketing survey is required for________ a (a) Deciding marketing strategies b (b) Deciding product strategies c (c) Deciding pricing strategies d (d) All of these e (e) None of these 5 The target group for education loan___________ a (a) All colleges b (b) all parents c (c) research scholars d (d) meritorious students seeking higher education e (e) All of these 6 Cross-selling means___________ a (a) selling with a cross face b (b) cross country marketing c (c) Selling other products to existing customers d (d) selling with friends e (e) selling to employees 7 Education loans can be more effectively canvassed by a (a) Door to Door campaigns b (b) E-mail contacts c (c) Diversification d (d) Tie-up with colleges e (e) All of these 8 Marketing of education loans can be done by__________ a (a) Approaching eligible students b (b) approaching the parents c (c) approaching colleges d (d) Having the ups with educational institutes e (e) all of these 9 Diversification is useful for_______________ a (a) Attaching more customers b (b) Retaining existing customers c (c) Increasing sales volume d (d) All of these e (e) None of these 10 One of the following is not a function of retail banking a (a) Accepting fixed deposits b (b) Giving home loans c (c) Giving education loans d (d) Joint ventures e (e) None of these 11 The target group for fixed deposits is________ a (a)All individuals b (b) All corporate c (c) NRI's d (d) Government bodies e (e) All of these 12 Data mining means_________ a (a) Same as database b (b) Same as date warehouse c (c) Market survey d (d) Analyzing the data on customers e (e) none of these 13 Customer database is__________ a (a) Useful for lead generation b (b) Useful for cross selling c (c) Useful for CRM d (d) Useful for customization of products e (e) all of these 14 Data warehouse is a_______________ a (a) A go down b (b) A shop selling computers c (c) A showroom d (d) A system where data on customers is stored e (e) None of these 15 Retail banking means_______ a (a) Retail shopkeepers b (b) Banks financing to retail traders c (c) Same as universal banking d (d) Giving loans to corporate e (e) Giving consumer loans to various public 16 A mission statement is______________ a (a) Same as a vision statement b (b) Same as targets c (c) Part of the marketing plan d (d) All of these e (e) None of these 17 Market research is required for___________ a (a) Deciding sales, volume b (b) Deciding production levels c (c) Deciding marketing strategies d (d) Deciding sales team numbers e (e) All of these 18 Market segmentation means___________ a (a) Dividing the sales team into smaller groups b (b) Dividing the marketing process into small steps c (c) Dividing the territory into small areas d (d) Dividing the target groups into homogenous groups e (e) All of these 19 Motivation for sales person can be achieved through ? a (a) High success rate of conversions b (b) Better sales incentives c (c) Continuous training and updating of knowledge d (d) Support from operation staff e (e) All of these 20 Marketing can be effected by________ a (a) Bringing in new customers b (b) Retaining existing customers c (c) Selling more to existing customers d (d) Quality pre and post sales service e (e) All of these 21 Innovation in marketing means_____________ a (a) Good communication skills b (a) Good communication skills c (c) spirited motivation d (d) Novel methods of selling e (e) tired of marketing 22 Telemarketing involves________ a (a) good communication kills b (b) high level of motivation c (c) door to door campaigns d (d) Event\ management e (e) all of these 23 Online marketing is_______________ a (a) Same as face to face marketing b (b) easier than traditional marketing c (c) boring as customers are hacible d (d) Voluminous task e (e) none of these 24 Marketing is a function undertaken by_______________ a (a) All DSA's b (b) All front office staff c (c) whole organization d (d) All of these e (e) None of these 25 Non-product selling means___________ a (a) Selling variety of products b (b) Selling only one products c (c) Selling seasonal products d (d) Selling service e (e) All of these 26 A vision statement is___________ a (a) Not required for established companies b (b) Not required due to competition c (c) Not required as no one understands them d (d) along term inspiration e (e) None of these 27 Effective Bank marketing requires______________ a (a) Roper pricing b (b) customized products c (c) simple procedures d (d) market researches e (e) all of these 28 Indirect marketing means__________ a (a) Face to face marketing b (b) meals c (c) seminars d (d) indoor marketing e (e) Online marketing 29 Indirect marketing means_________ a (a) Marketing by non-sales persons b (b) Market survey c (c) Market research d (d) advertisements e (e) All of these 30 Marketing is an Find the wrong option___________ a (a) An ancient concept b (b) A modern needs c (c) A continuous affair d (d) A team effort e (e) a direct need for survival 31 Customers relationship with the bank is influenced by__________ a (a) Customers attitudes b (b) Attitudes of bank staff c (c) Interest rates of the bank d (d) Attitudes of sales persons e (e) All of these 32 Marketing is best suited in___________ a (a) Buyers market b (b) Sellers market c (c) Internal marketing d (d) Direct marketing e (e) None of these 33 Delivery channels other than banks counters are_______ a (a) ATM's b (b) Internet banking c (c) Mobile banking d (d) Tele-banking e (e) All of these 34 Marketing of service is known as__________ a (a) Transaction marketing b (b) Door to door marketing c (c) Relationship marketing d (d) Internal marketing e (e) None of these
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