Quiz: Marketing 16 (art)


Marketing 16Online version Marketing 16 by infomind Online tests 1 Marketing is required for_________ a (a) Boosting production b (b) Boosting sales c (c) Boosting profits d (d) Improving customer service e (e) All of the above 2 A cold call is__________ a (a) Best way to do marketing b (b) A last resort for marketers c (c) Marketing at random d (d) All of the above e (e) None of these 3 A call can be effective by__________ a (a ) Ma king a ph on e ca ll b (b) Sen ding an email c (c) Calling on friends d (d) Service with several facilities e (e) personally calling on prospective customers 4 Good selling skills involves_________ a (a) Alertness b (b) knowledge of computers c (c) Perseverance d (d) Empathy e (e) All of the above 5 Which of the following is Lot a channel for bask marketing? a (a) Telemarketing b (b) Internet Banking c (c) Mobile banking d (d) Existing satisfied customers e (e) None of these 6 A prospect means____________ a (a) A person likely to work in a bank b (b) College syllabus c (c) A religious head d (d) A likely buyer e (e) None of these 7 Product development is__________ a (a) Useful to bank marketing b (b) Not useful for bank marketing c (c) They have no role to play in bank marketing d (d) All of the above e (e) None of these 8 Marketing is successful when_________ a (a) Demand exceeds supply b (b) Supply exceeds demand c (c) Exports are heavy and costly d (d) Salesmen are effectively trained e (e) All of the above situations 9 In marketing market penetration means___________ a (a) Entering likely purchasers houses b (b) Entering stores and shops c (c) Covering a wide area of the market d (d) All of the above e (e) None of these 10 Innovation helps in__________ a (a) Designing new products b (b) Improving marketing functions c (c) Increasing sales d (d) New methods for ii creasing prospects e (e) Of the above 11 Marketing strategy means__________ a (a) New Ideas to lure more customers b (b) New methods to retain the customers c (c) New ways to contact the new customers d (d) New marketing techniques e (e) All of the above 12 Successful marketing strategies need____________ a (a) Knowledge of customers tastes b (b) Good leadership c (c) Proper direction and guidance d (d) Knowledge of peers e (e) all of the above 13 Promotion means_________ a (a) Additional responsibility b (b) Doing research in marketing c (c) Advertisement and publicity for marketing d (d) Going up the ladder in Government establishments e (e) All of the above 14 Motivation is very much required for effective marketing what are the other qualities required? a (a) Confidence b (b) Effective communication skills c (c) Team work d (d) Perseverance e (e) All of the above 15 Bank Marketing means___________ a (a) Selling of banks b (b) Buying of banks c (c) Merger of banks d (d) Selling banks products a and services e (e) Selling various items in banks 16 Proper pricing is needed for_________ a (a) Extra charges for extra services b (b) Levy of VAT c (c) Good customer services d (d) Putting burden on the customer e (e) Service with extra facilities 17 A lead means_________ a (a) A banks marketing staff b (b) A religious leader c (c) Banks chairman d (d) Target customer e (e) Leash tied to a dog 18 Good salesman should be___________ a (a) Aggressive b (b) Pushy c (c) Fierce d (d) Polite but firm e (e) Talkative 19 Relationship selling means_________ a (a) Preparing a list of relatives b (b) Cross selling c (c) Selling to relatives d (d) Selling to strangers e (e) Telemarketing 20 Find the incorrect statement: a (a) Marketing has no relevance in public sector banks b (b) Marketing has no relevance in private sector banks c (c) Marketing has no relevance in foreign banks d (d) All of these e (e) None of these 21 Marketing is not required in one of the following products____ a (a) Sales of credit/Debit cards b (b) Sales of net banking c (c) Sales of corporate loans d (d) Sales of retail loans e (e) None of these 22 Digital Banking means___________ a (a) Banking with calculators b (b) Banking with digital instruments c (c) Internet banking and telemarketing d (d) Export finance e (e) None of these 23 Marketing is the combined study of__________ a (a)Buyer’s behavior of consumer tasks b (b) Product demand and product supply c (c) Brand building and publicity d (d) Sales force abilities and customer responses e (e) All of the above 24 Effective marketing helps in_________ a (a) Boosting the sales b (b) Boosting the purchases c (c) Boosting the demand and supply d (d) All of these e (e) None of these 25 Market size means__________ a (a) Size of the sales teams b (b) Size of the company c (c) Scope of the profit d (d) Scope for marketing e (e) None of these 26 Market share means___________ a (a) Share market b (b) Sensex c (c)market changes d (d) Market demands e (e) Share of business among peers 27 To close a call means___________ a (a) To clinch the seller b (b) To abandon the sales c (c) To loss the business d (d) To annoy the customer e (e) T exit from the stales team 28 Good selling skill calls for_________ a (a) Patience b (b) Perseverance c (c) Persuasion d (d) Pursuit e (e) All of the above 29 Marketing channels means__________ a (a) Delivery time b (b) Delivery period c (c) Sales outlets d (d) Purchase or lets e (e) All of these 30 Value aced serv ces means___________ i a (a) Additional cost b (b) Additional production c (c) additional staff d (d) Additional services e (e) All of these 31 A Target Group means_____________ a (a) Group of salesman targeting the customers b (b) Likely buyers c (c) Group of products d (d) Group of companies e (e) All of these 32 USP in marketing means a (a) Useful Sales Procedures b (b) Useful Selling Propositions c (c) Useful Sales Persons d (d) Used `sales Plans e (e) Unique selling propositions 33 Market plan is a___________ a (a) Selling, process b (b) Year end budget c (c) Calendar d (d) Business document for marketing strategies e (e) All of these 34 Digital Marketing includes __________ a (a) Web advertisement b (b) Email c (c) Blogs d (d) SMS campaigns e (e) All of these 35 One of the following is not a target group for SME loans__________ a (a) All professionals b (b) Large industries c (c) Truck operators d (d) Beauty parlors e (e) Hotels and restaurants 36 Financial inclusion means________ a (a) Accounts of Finance companies b (b) Financial analysis of Balance sheet figure c (c) Opening accounts of HNI’s d (d) Opening account of NRI’s e (e) Opening accounts of underprivileged person 37 Lead generation is___________ a (a) A pre sales function b (b) A function of the customer c (c) A function of the manufacturing department d (d) A post sales function e (e) All of these 38 Team building, is required for_________ a (a) Only for lead generation b (b) Only for after sales services c (c) For cross selling d (d) All of these e (e) None of these 39 For successful marketing_________ a (a) Only the sales person sells b (b) Only finance departments sells c (c) Only front office persons sells d (d) Only back office persons sells e (e) Only whole organization sells 40 In modern day marketing the benefits of selling ext ends to _____________ a (a) Only products and services b (b) Only after sales services c (c) Life long relationship with the buyer d (d) All of these e (e) None of these 41 Diversification means_________ a (a) Marketing in diverse countries b (b) Marketing in diverse companies c (c) Making new diverse products d (d) Used for transactions with foreign countries e (e) All of the above

1

Marketing is required for_________

a

(a) Boosting production

b

(b) Boosting sales

c

(c) Boosting profits

d

(d) Improving customer service

e

(e) All of the above

2

A cold call is__________

a

(a) Best way to do marketing

b

(b) A last resort for marketers

c

(c) Marketing at random

d

(d) All of the above

e

(e) None of these

3

A call can be effective by__________

a

(a ) Ma king a ph on e ca ll

b

(b) Sen ding an email

c

(c) Calling on friends

d

(d) Service with several facilities

e

(e) personally calling on prospective customers

4

Good selling skills involves_________

a

(a) Alertness

b

(b) knowledge of computers

c

(c) Perseverance

d

(d) Empathy

e

(e) All of the above

5

Which of the following is Lot a channel for bask marketing?

a

(a) Telemarketing

b

(b) Internet Banking

c

(c) Mobile banking

d

(d) Existing satisfied customers

e

(e) None of these

6

A prospect means____________

a

(a) A person likely to work in a bank

b

(b) College syllabus

c

(c) A religious head

d

(d) A likely buyer

e

(e) None of these

7

Product development is__________

a

(a) Useful to bank marketing

b

(b) Not useful for bank marketing

c

(c) They have no role to play in bank marketing

d

(d) All of the above

e

(e) None of these

8

Marketing is successful when_________

a

(a) Demand exceeds supply

b

(b) Supply exceeds demand

c

(c) Exports are heavy and costly

d

(d) Salesmen are effectively trained

e

(e) All of the above situations

9

In marketing market penetration means___________

a

(a) Entering likely purchasers houses

b

(b) Entering stores and shops

c

(c) Covering a wide area of the market

d

(d) All of the above

e

(e) None of these

10

Innovation helps in__________

a

(a) Designing new products

b

(b) Improving marketing functions

c

(c) Increasing sales

d

(d) New methods for ii creasing prospects

e

(e) Of the above

11

Marketing strategy means__________

a

(a) New Ideas to lure more customers

b

(b) New methods to retain the customers

c

(c) New ways to contact the new customers

d

(d) New marketing techniques

e

(e) All of the above

12

Successful marketing strategies need____________

a

(a) Knowledge of customers tastes

b

(b) Good leadership

c

(c) Proper direction and guidance

d

(d) Knowledge of peers

e

(e) all of the above

13

Promotion means_________

a

(a) Additional responsibility

b

(b) Doing research in marketing

c

(c) Advertisement and publicity for marketing

d

(d) Going up the ladder in Government establishments

e

(e) All of the above

14

Motivation is very much required for effective marketing what are the other qualities required?

a

(a) Confidence

b

(b) Effective communication skills

c

(c) Team work

d

(d) Perseverance

e

(e) All of the above

15

Bank Marketing means___________

a

(a) Selling of banks

b

(b) Buying of banks

c

(c) Merger of banks

d

(d) Selling banks products a and services

e

(e) Selling various items in banks

16

Proper pricing is needed for_________

a

(a) Extra charges for extra services

b

(b) Levy of VAT

c

(c) Good customer services

d

(d) Putting burden on the customer

e

(e) Service with extra facilities

17

A lead means_________

a

(a) A banks marketing staff

b

(b) A religious leader

c

(c) Banks chairman

d

(d) Target customer

e

(e) Leash tied to a dog

18

Good salesman should be___________

a

(a) Aggressive

b

(b) Pushy

c

(c) Fierce

d

(d) Polite but firm

e

(e) Talkative

19

Relationship selling means_________

a

(a) Preparing a list of relatives

b

(b) Cross selling

c

(c) Selling to relatives

d

(d) Selling to strangers

e

(e) Telemarketing

20

Find the incorrect statement:

a

(a) Marketing has no relevance in public sector banks

b

(b) Marketing has no relevance in private sector banks

c

(c) Marketing has no relevance in foreign banks

d

(d) All of these

e

(e) None of these

21

Marketing is not required in one of the following products____

a

(a) Sales of credit/Debit cards

b

(b) Sales of net banking

c

(c) Sales of corporate loans

d

(d) Sales of retail loans

e

(e) None of these

22

Digital Banking means___________

a

(a) Banking with calculators

b

(b) Banking with digital instruments

c

(c) Internet banking and telemarketing

d

(d) Export finance

e

(e) None of these

23

Marketing is the combined study of__________

a

(a)Buyer’s behavior of consumer tasks

b

(b) Product demand and product supply

c

(c) Brand building and publicity

d

(d) Sales force abilities and customer responses

e

(e) All of the above

24

Effective marketing helps in_________

a

(a) Boosting the sales

b

(b) Boosting the purchases

c

(c) Boosting the demand and supply

d

(d) All of these

e

(e) None of these

25

Market size means__________

a

(a) Size of the sales teams

b

(b) Size of the company

c

(c) Scope of the profit

d

(d) Scope for marketing

e

(e) None of these

26

Market share means___________

a

(a) Share market

b

(b) Sensex

c

(c)market changes

d

(d) Market demands

e

(e) Share of business among peers

27

To close a call means___________

a

(a) To clinch the seller

b

(b) To abandon the sales

c

(c) To loss the business

d

(d) To annoy the customer

e

(e) T exit from the stales team

28

Good selling skill calls for_________

a

(a) Patience

b

(b) Perseverance

c

(c) Persuasion

d

(d) Pursuit

e

(e) All of the above

29

Marketing channels means__________

a

(a) Delivery time

b

(b) Delivery period

c

(c) Sales outlets

d

(d) Purchase or lets

e

(e) All of these

30

Value aced serv ces means___________ i

a

(a) Additional cost

b

(b) Additional production

c

(c) additional staff

d

(d) Additional services

e

(e) All of these

31

A Target Group means_____________

a

(a) Group of salesman targeting the customers

b

(b) Likely buyers

c

(c) Group of products

d

(d) Group of companies

e

(e) All of these

32

USP in marketing means

a

(a) Useful Sales Procedures

b

(b) Useful Selling Propositions

c

(c) Useful Sales Persons

d

(d) Used `sales Plans

e

(e) Unique selling propositions

33

Market plan is a___________

a

(a) Selling, process

b

(b) Year end budget

c

(c) Calendar

d

(d) Business document for marketing strategies

e

(e) All of these

34

Digital Marketing includes __________

a

(a) Web advertisement

b

(b) Email

c

(c) Blogs

d

(d) SMS campaigns

e

(e) All of these

35

One of the following is not a target group for SME loans__________

a

(a) All professionals

b

(b) Large industries

c

(c) Truck operators

d

(d) Beauty parlors

e

(e) Hotels and restaurants

36

Financial inclusion means________

a

(a) Accounts of Finance companies

b

(b) Financial analysis of Balance sheet figure

c

(c) Opening accounts of HNI’s

d

(d) Opening account of NRI’s

e

(e) Opening accounts of underprivileged person

37

Lead generation is___________

a

(a) A pre sales function

b

(b) A function of the customer

c

(c) A function of the manufacturing department

d

(d) A post sales function

e

(e) All of these

38

Team building, is required for_________

a

(a) Only for lead generation

b

(b) Only for after sales services

c

(c) For cross selling

d

(d) All of these

e

(e) None of these

39

For successful marketing_________

a

(a) Only the sales person sells

b

(b) Only finance departments sells

c

(c) Only front office persons sells

d

(d) Only back office persons sells

e

(e) Only whole organization sells

40

In modern day marketing the benefits of selling ext ends to _____________

a

(a) Only products and services

b

(b) Only after sales services

c

(c) Life long relationship with the buyer

d

(d) All of these

e

(e) None of these

41

Diversification means_________

a

(a) Marketing in diverse countries

b

(b) Marketing in diverse companies

c

(c) Making new diverse products

d

(d) Used for transactions with foreign countries

e

(e) All of the above

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Marketing 16

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Marketing 16Online version

by infomind Online tests

Marketing is required for_________

A cold call is__________

A call can be effective by__________

Good selling skills involves_________

Which of the following is Lot a channel for bask marketing?

A prospect means____________

Product development is__________

Marketing is successful when_________

In marketing market penetration means___________

Innovation helps in__________

Marketing strategy means__________

Successful marketing strategies need____________

Promotion means_________

Motivation is very much required for effective marketing what are the other qualities required?

Bank Marketing means___________

Proper pricing is needed for_________

A lead means_________

Good salesman should be___________

Relationship selling means_________

Find the incorrect statement:

Marketing is not required in one of the following products____

Digital Banking means___________

Marketing is the combined study of__________

Effective marketing helps in_________

Market size means__________

Market share means___________

To close a call means___________

Good selling skill calls for_________

Marketing channels means__________

Value aced serv ces means___________ i

A Target Group means_____________

USP in marketing means

Market plan is a___________

Digital Marketing includes __________

One of the following is not a target group for SME loans__________

Financial inclusion means________

Lead generation is___________

Team building, is required for_________

For successful marketing_________

In modern day marketing the benefits of selling ext ends to _____________

Diversification means_________