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SEGMENTACION DE MERCADOS

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SEGMENTACION DE MERCADOS

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SEGMENTACION DE MERCADOS

Created by

GERMAN ANTONIO VELASQUEZ VARGAS
GERMAN ANTONIO VELASQUEZ VARGAS
Colombia

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SEGMENTACION DE MERCADOS
 

SEGMENTACION DE MERCADOSOnline version

SEGMENTACION DE MERCADOS

by GERMAN ANTONIO VELASQUEZ VARGAS
1

¿Qué es la segmentación de mercados?

2

¿Cuál de las siguientes NO es una variable demográfica utilizada en la segmentación de mercados?

3

¿Qué tipo de segmentación se basa en características psicológicas y comportamentales de los consumidores?

4

¿Cuál de las siguientes NO es una etapa del proceso de segmentación de mercados?

5

¿Qué tipo de segmentación se enfoca en las necesidades y comportamientos de los consumidores?

6

¿Qué estrategia de segmentación se basa en el estilo de vida, valores y actitudes de los consumidores?

7

¿Qué implica la selección de segmentos objetivo en el proceso de segmentación de mercados?

8

¿Qué es la segmentación conductual?

9

¿Qué tipo de segmentación se basa en la ubicación o el lugar en donde se encuentran los consumidores?

10

¿Qué es la segmentación por ocasión de uso?

 
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