Marketing Mastery QuizOnline version Test your knowledge on the fundamentals of marketing with this fun quiz! by sarah ayyad 1 What is the primary goal of marketing? a To promote and sell products or services. b To manage finances. c To create advertisements only. d To conduct research exclusively. 2 Which of the following is a key component of the marketing mix? a Distribution logistics. b Manufacturing. c Price. d Inventory. 3 What does 'target audience' refer to in marketing? a All consumers in the market. b The marketing team itself. c Competitors in the industry. d The specific group of consumers a campaign aims to reach. 4 Which strategy focuses on building long-term relationships with customers? a Mass marketing. b Transactional marketing. c Direct selling. d Relationship marketing. 5 What is a brand? a A sales strategy. b A market research tool. c A type of advertisement. d A name, term, design, or symbol that identifies a seller's products. 6 What does SEO stand for in digital marketing? a Search Engine Optimization. b Search Engagement Organization. c Sales Engagement Online. d Social Engagement Optimization. 7 What is the purpose of market research? a To increase sales immediately. b To reduce production costs. c To create advertisements. d To gather information about consumers' needs and preferences. 8 Which of the following is NOT a digital marketing channel? a Email marketing. b Content marketing. c Social media. d Television advertising. 9 What does 'branding' involve? a Setting prices for products. b Managing supply chains. c Creating a unique image and identity for a product. d Conducting financial audits. 10 What is a marketing funnel? a A model that describes the customer journey from awareness to purchase. b A sales forecasting tool. c A financial planning method. d A product development process.
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