Tech Impact on Marketing QuizOnline version Test your knowledge on how tech like AI and the metaverse shape marketing decisions. by sarah ayyad 1 How does AI influence customer segmentation in marketing? a AI only focuses on social media marketing. b AI analyzes data to create precise customer segments. c AI replaces human marketers entirely. d AI has no impact on customer segmentation. 2 What role does the metaverse play in marketing strategies? a The metaverse is only for gaming. b The metaverse is irrelevant to marketing. c The metaverse offers immersive experiences for brand engagement. d The metaverse eliminates traditional advertising. 3 How can machine learning enhance personalized marketing? a Machine learning predicts customer preferences for tailored content. b Machine learning ignores customer behavior. c Machine learning is only used for data storage. d Machine learning standardizes all marketing messages. 4 What is a key benefit of using AI in marketing analytics? a AI is not applicable to marketing analytics. b AI only focuses on past data. c AI provides real-time insights for better decision-making. d AI complicates data analysis. 5 How does the metaverse change consumer interactions with brands? a It limits consumer engagement. b It eliminates the need for customer service. c It allows for interactive and immersive brand experiences. d It makes brand interactions less personal. 6 What is a challenge of using AI in marketing? a AI is always accurate and never makes mistakes. b AI cannot analyze consumer behavior. c Ensuring data privacy and ethical use of AI. d AI requires no human oversight. 7 In what way can machine learning optimize ad targeting? a It analyzes user data to improve ad relevance. b It randomly selects ads for users. c It only targets users based on age. d It ignores user preferences. 8 What is a potential risk of marketing in the metaverse? a There are no risks in the metaverse. b Creating experiences that may alienate some users. c Marketing in the metaverse is always successful. d The metaverse guarantees universal appeal. 9 How can AI chatbots improve customer service? a They replace all human customer service agents. b They only work during business hours. c They provide instant responses and support 24/7. d They are unable to answer basic questions. 10 What is a benefit of using data from the metaverse in marketing? a It only benefits gaming companies. b Data from the metaverse is irrelevant. c It complicates marketing strategies. d It provides insights into consumer behavior in immersive environments.
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