Marketing Information Systems QuizOnline version Test your knowledge on marketing information systems with this fun quiz! by sarah ayyad 1 What is the primary purpose of a marketing information system (MIS)? a To conduct market research only. b To support decision-making in marketing. c To manage financial accounts. d To track employee performance. 2 Which component is NOT part of a marketing information system? a Marketing research. b Internal data sources. c Employee performance metrics. d External data sources. 3 What type of data is typically collected by an MIS? a Market trends and customer preferences. b Production costs. c Employee salaries. d Inventory levels. 4 Which of the following is a key benefit of using an MIS? a Lower marketing costs. b Higher employee satisfaction. c Improved decision-making efficiency. d Increased production speed. 5 What does the acronym CRM stand for in marketing? a Consumer Research Model. b Customer Relationship Management. c Creative Resource Management. d Cost Reduction Management. 6 Which tool is commonly used in a marketing information system? a Email marketing platforms. b Payroll software. c Inventory management tools. d Data analytics software. 7 What is the role of external data in an MIS? a To provide insights into market conditions. b To oversee production schedules. c To manage internal budgets. d To track employee attendance. 8 How can an MIS enhance customer segmentation? a By analyzing customer data for targeted marketing. b By increasing product prices. c By limiting product offerings. d By reducing marketing budgets. 9 What is a common challenge faced by marketing information systems? a Low customer engagement. b Limited product variety. c High employee turnover. d Data integration from multiple sources. 10 Which of the following is an example of internal data in an MIS? a Sales reports from previous years. b Competitor pricing strategies. c Social media analytics. d Market research surveys.
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