Marketing Mastery QuizOnline version Test your knowledge on product quality, lines, and customer satisfaction in marketing! by sarah ayyad 1 What is product quality primarily concerned with? a The price of the product. b The distribution channels. c The advertising strategy. d The overall performance and reliability of a product. 2 What does a product line refer to? a The target audience. b A group of related products offered by a company. c The marketing strategy. d The price range of a product. 3 Which factor is crucial for ensuring customer satisfaction? a Expanding product lines. b Lowering product prices. c Increasing advertising budget. d Meeting or exceeding customer expectations. 4 How can product quality impact customer satisfaction? a Quality is irrelevant to customers. b It has no effect. c High quality often leads to higher customer satisfaction. d Only price affects satisfaction. 5 What is a key benefit of having multiple product lines? a It allows targeting different customer segments. b It simplifies marketing efforts. c It reduces production costs. d It increases product prices. 6 What is the role of customer feedback in product quality? a It only affects marketing. b It is not important. c It helps identify areas for improvement. d It increases production time. 7 Which aspect is NOT considered part of product quality? a Reliability. b The color of the packaging. c Functionality. d Durability. 8 What is a common method to measure customer satisfaction? a Sales figures only. b Advertising reach. c Product returns. d Surveys and feedback forms. 9 What can a company do to improve product quality? a Invest in better materials and processes. b Increase marketing budget. c Reduce product lines. d Focus solely on pricing. 10 Why is customer satisfaction important for businesses? a It leads to repeat purchases and brand loyalty. b It simplifies product design. c It decreases production costs. d It eliminates competition.
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