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Desafío CMPC: Comportamiento de Compra

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Desafío CMPC: Comportamiento de Compra

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Pone a prueba tus conocimientos sobre el comportamiento de compra de CMPC

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Karla Arenas Reyes
Karla Arenas Reyes
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Desafío CMPC: Comportamiento de Compra
 

Desafío CMPC: Comportamiento de CompraOnline version

Pone a prueba tus conocimientos sobre el comportamiento de compra de CMPC

by Karla Arenas Reyes
1

¿Cuál es el principal motivo por el que los consumidores eligen un producto en el PDV?

2

Según los estudios el 70% de las decisiones de compras se toman ....

Escoge una o varias respuestas

3

Si te das cuenta que el papel higiénico ELITE esta agotado ¿que debes hacer?

4

¿Cuál es el lugar más estratégico en una góndola para ubicar los productos SOFTYS?

Escoge una o varias respuestas

Explicación

Generalmente creemos que el principal motivo de compra es el precio y eso es erróneo y nos limita nuestra forma de ejecutar el PDV, la DISPONIBILIDAD Y VISIBILIDAD de nuestros productos en la sala de venta es lo que aumenta las ventas.

La decisión de compra se toma en el PDV, por eso es importante que nuestros productos siempre estén disponibles y ajustados a la norma de retiro.

Si te quedas con quiebre de stock debes informar de manera inmediata al encargado para que se pueda gestionar un pedido. Te recordamos la importancia del ajuste para que esto no ocurra.

No todos los lineales de la góndola tienen la misma visibilidad, el lineal de la altura de los ojos tiene un 10% más de posibilidad de compra que los otros lineales.

 
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