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Plan De Marketing

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Plan De Marketing

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About this activity

Marketing

Created by

Yonaldry Silva
Yonaldry Silva
Colombia

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Plan De Marketing
 

Plan De MarketingOnline version

Marketing

by Yonaldry Silva
1

Examina la empresa, sus recursos, capacidades y posicionamiento.

2

Evalúa el entorno (competencia, tendencias del mercado, factores económicos, sociales, políticos).

3

Identificación de fortalezas, debilidades, oportunidades y amenazas.

4

Definir metas claras y medibles que la empresa quiere alcanzar en un plazo determinado

5

Dividir el mercado en grupos más pequeños de consumidores con características y necesidades similares.

6

Definir cómo se desea que los consumidores perciban la marca o producto frente a la competencia.

7

Definir el producto o servicio a ofrecer (características, diseño, calidad, etc.).

8

Decidir cómo llegar al consumidor final (canales de distribución).

9

Establecer el precio que refleje el valor percibido y sea competitivo.

10

Estrategias para comunicar el producto o servicio, como publicidad, promociones, relaciones públicas, etc.

11

Establecer el presupuesto necesario para ejecutar las estrategias y medir su efectividad.

12

El ciclo de vida de un producto describe las distintas etapas por las que atraviesa un producto desde su lanzamiento hasta su eventual retiro del mercado.

13

Cuántos tipos de Marketing hay y cuáles son

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