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psicologia de marketing

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psicologia de marketing

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juego credo para tarea

Created by

Miguel Angel Gonzalez Lopez
Miguel Angel Gonzalez Lopez
Mexico

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psicologia de marketing
 

psicologia de marketingOnline version

juego credo para tarea

by Miguel Angel Gonzalez Lopez
1

proceso por el cual los consumidores adquieren conocimientos, habilidades y experiencias que influyen en sus decisiones de compra

2

Se asocia un estímulo con una respuesta deseada, como una marca que se asocia con sensaciones positivas

3

Los consumidores no siempre toman decisiones basadas solo en el precio. La percepción de lo que "vale" el producto juega un papel fundamental.

4

proceso más externo que interno, las influencias sociales como las opiniones de amigos, familiares, grupos de referencia y la cultura juegan un papel importante en las decisiones de compra

5

Consumidores que buscan productos que les brinden placer o bienestar

6

Si un consumidor tiene una actitud positiva hacia una marca, es más probable que la compre

7

La reputación de una marca influye fuertemente en las decisiones de compra.

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