CIPAS 6 pruebas saber E-Commerce - Mercadeo Social y E-Marketing

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CIPAS 6 pruebas saber E-Commerce - Mercadeo Social y E-Marketing

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Rafael Alberto Rodriguez Rodriguez

Colombia

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CIPAS 3 pruebas saber Ética en los Negocios Internacionales Gestión y Modelos De Inventarios

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CIPAS 6 pruebas saber E-Commerce - Mercadeo Social y E-Marketing


CIPAS 6 pruebas saber E-Commerce - Mercadeo Social y E-MarketingOnline version CIPAS 6 pruebas saber E-Commerce - Mercadeo Social y E-Marketing by Rafael Alberto Rodriguez Rodriguez 1 ¿Cuál es el principal objetivo del mercadeo social? a Incrementar las ventas de productos b Cambiar comportamientos y promover el bienestar social c Posicionar una marca en el mercado d Obtener beneficios económicos para la empresa 2 ¿Cuál es la principal diferencia entre el mercadeo comercial y el mercadeo social? a El mercadeo comercial busca generar ganancias para la empresa, mientras que el mercadeo social se centra en mejorar el bienestar social b El mercadeo comercial solo usa estrategias digitales, mientras que el mercadeo social se basa en medios tradicionales c El mercadeo comercial se enfoca en crear productos ecológicos, mientras que el mercadeo social se centra en vender productos de lujo d El mercadeo comercial y el mercadeo social tienen el mismo objetivo, pero se diferencian en las herramientas que utilizan 3 ¿Cuál es uno de los principales objetivos del e-marketing en comparación con el marketing tradicional? a El e-marketing se centra exclusivamente en publicidad impresa, mientras que el marketing tradicional utiliza medios digitales b El e-marketing se enfoca en el público local, mientras que el marketing tradicional tiene un alcance global c El e-marketing se basa solo en anuncios de televisión, mientras que el marketing tradicional usa solo redes sociales d El e-marketing permite una mayor segmentación y personalización, mientras que el marketing tradicional tiene un alcance limitado en estas áreas 4 ¿Qué define al marketing de contenidos en el entorno digital? a Crear anuncios gráficos para promover productos en redes sociales de manera creativa b Desarrollar contenido valioso y relevante para atraer a una audiencia específica c Utilizar exclusivamente videos para captar la atención del público d Contratar influencers para promocionar una marca en redes sociales 5 ¿Cuál de las siguientes acciones es un ejemplo de mercadeo social? a Lanzar una campaña para aumentar las ventas de un producto tecnológico b Crear una campaña para reducir el consumo de plásticos de un solo uso c Promocionar una campaña para una nueva línea de un producto innovador en el mercado d Desarrollar una campaña para aumentar la presencia en redes sociales de una empresa veterinaria 6 Which of the following e-commerce business models is characterized by the sale of physical products through a website? a Business-to-Consumer (B2C) b Business-to-Business (B2B) c Consumer-to-Consumer (C2C) d None of the above 7 SEO (Search Engine Optimization) is a fundamental strategy in electronic commerce because it allows: a Improve the visibility of a website in search results b Increase the number of followers on social networks c Reduce online advertising costs d All of the above 8 Which of the following is NOT a factor to consider when choosing an eCommerce platform? a The cost of the platform b Ease of use c The predefined design of the platform d Customization options 9 Cash on delivery is a payment method that has the following main disadvantages: a Greater security for the buyer b Lower transaction cost for the seller c Possibility of fraud d Greater convenience for the buyer 10 Which of the following metrics is NOT relevant to measuring the success of an online store? a Conversion rate b Average order value c Number of visits to the website d Number of employees 11 Remarketing is a digital marketing strategy that consists of: a Show ads to new users who have never visited the website b Show ads to users who have already visited the website and have shown interest in a producto c Send mass emails to all contacts in the database d Create advertising campaigns on social networks 12 The security of customer data in an online store is essential for: a Comply with legal regulations b Generate trust in customers c Avoid financial losses d All of the above 13 Which of the following is NOT an advantage of e-commerce for consumers? a Greater variety of products b Possibility of comparing prices c Personalized attention d Convenience of purchase 14 Cart abandonment is a common problem in e-commerce. Which of the following options is NOT a strategy to reduce it? a Offer discounts on the first order b Send reminder emails c Increase product prices d Optimize the payment process 15 Which of the following factors does NOT influence an online consumer's purchasing decision? a The quality of the product b The price of the product c The physical location of the store d The opinions of other consumers

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CIPAS 6 pruebas saber E-Commerce - Mercadeo Social y E-Marketing

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CIPAS 6 pruebas saber E-Commerce - Mercadeo Social y E-MarketingOnline version

by Rafael Alberto Rodriguez Rodriguez

¿Cuál es el principal objetivo del mercadeo social?

¿Cuál es la principal diferencia entre el mercadeo comercial y el mercadeo social?

¿Cuál es uno de los principales objetivos del e-marketing en comparación con el marketing tradicional?

¿Qué define al marketing de contenidos en el entorno digital?

¿Cuál de las siguientes acciones es un ejemplo de mercadeo social?

Which of the following e-commerce business models is characterized by the sale of physical products through a website?

SEO (Search Engine Optimization) is a fundamental strategy in electronic commerce because it allows:

Which of the following is NOT a factor to consider when choosing an eCommerce platform?

Cash on delivery is a payment method that has the following main disadvantages:

Which of the following metrics is NOT relevant to measuring the success of an online store?

Remarketing is a digital marketing strategy that consists of:

The security of customer data in an online store is essential for:

Which of the following is NOT an advantage of e-commerce for consumers?

Cart abandonment is a common problem in e-commerce. Which of the following options is NOT a strategy to reduce it?

Which of the following factors does NOT influence an online consumer's purchasing decision?