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Brand Vocabulary Challenge

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Brand Vocabulary Challenge

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About this activity

Test your knowledge of brand-related terms from A to Z!

Created by

Victoria Fagiano
Victoria Fagiano
Argentina

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Brand Vocabulary Challenge
 

Brand Vocabulary ChallengeOnline version

Test your knowledge of brand-related terms from A to Z!

by Victoria Fagiano
A
B
C
D
E
F
H
I
L
N
P
R
S
T
U

Starts with A

The extent to which consumers recognize or recall a brand.

Starts with B

products manufactured by a particular company under a particular name.

Starts with C

A market ___________is a company that aims to gain market share from the market leader.

Starts with D

able to withstand wear, pressure, or damage.

Starts with E

A product ___________ is a public statement that shows support for a product, brand, or service.

Starts with F

characteristic of, influenced by, or representing a current popular style.

Contains H

elegant, or having style, especially when conforming to current trends.

Starts with I

not costing a great deal; cheap.

Starts with L

The commitment of customers to repurchase or continue using a brand.

Starts with N

Some examples of brand _____ are Apple, Samsung, Zara and Lacoste.

Starts with P

Product ______ is a practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in films and television programmes.

Starts with R

consistently good in quality or performance; able to be trusted.

Starts with S

Brand ____________is a marketing strategy that uses an existing brand name for new products or services.

Starts with T

not affected by the passage of time or changes in fashion.

Starts with U

relatively expensive and designed to appeal to wealthy consumers.

 
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