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Marketing Mastery Quiz

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Marketing Mastery Quiz

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Test your knowledge of marketing concepts and strategies with this fun quiz!

Created by

Miguel Angel Gonzalez Lopez
Miguel Angel Gonzalez Lopez
Mexico

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Marketing Mastery Quiz
 

Marketing Mastery QuizOnline version

Test your knowledge of marketing concepts and strategies with this fun quiz!

by Miguel Angel Gonzalez Lopez
1

¿Qué influye en el comportamientode compra del consumidor?

2

percepción es el proceso por el cual un individuo selecciona, organiza e interpreta las entradas de información para crear una imagen del mundo plena de significado.

3

Se calcula que, en promedio, cada persona está expuesta a más de 1,500 anuncios o comunicaciones de marca al día. Como una persona no puede atender a todos estos anuncios, la mayoría de los estímulos son eliminados mediante un proceso denominado:

4

es la tendencia de las personas a interpretar la información de tal modo que coincida con sus ideas preconcebidas. Los consumidores suelen distorsionar la información para que sea consistente con sus creencias previas sobre productos y marcas.

5

es probable que un consumidor recuerde las ventajas de un producto que le gusta, y olvide las de los productos de la competencia.

6

es el proceso mediante el cual se obtiene la información almacenada en la memoria.

7

el consumidor define un mínimo para cada atributo y elige la alternativa que presenta el nivel mínimo de todos los atributos.

8

el consumidor elige la marca que, de acuerdo con su percepción, le ofrece las mejores condiciones para el atributo que considera más importante.

 
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