BrandingOnline version Quiz for revising "branding" by Sofiia 1 What is a core brand? a A product sold under the manufacturer’s label b The essence and fundamental identity of a company that reflects its mission and values c A non-branded product d A catchy phrase used in advertising 2 Disposable products are designed for long-term use and repeated application. a True b False 3 _______ marketing involves surprising or unconventional promotional tactics, often with a low budget. a Guerilla b Freebie marketing c Ambush marketing d Event 4 What does USP stand for? a Universaly selling product b Underrated product c Unique selling proposition 5 What is brand persona? a The personality, traits, or values a brand embodies to connect with its audience b The level of recognition consumers have of a brand c The emotional and behavioral connection that makes customers choose the brand repeatedly d The perception or set of ideas associated with a brand 6 Which of the following is an example of a fast-moving consumer good (FMCG)? a Refrigerator b Sofa c Toothpaste d Laptop 7 What is an abbreviation for: Call to action a CTA b CIA c ATC d CAT
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