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portillo zelaya
portillo zelaya
El Salvador

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by portillo zelaya
1

¿Cuál es la definición de publicidad?

2

¿Cuál de los siguientes NO es un objetivo de la publicidad?

3

¿Cuál de estas NO es una de las principales decisiones que debe tomar la dirección de marketing respecto a la publicidad?

4

El método de paridad competitiva para establecer el presupuesto publicitario consiste en:

5

¿Cuál es el método que establece el presupuesto con base en lo que la empresa puede pagar?

6

¿Qué se debe considerar en la ejecución del mensaje publicitario?

7

¿Qué se decide en la selección de medios publicitarios?

8

¿Cuál es el propósito final de evaluar la eficacia de la publicidad?

 
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