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AIDA-model in de reclame

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AIDA-model in de reclame

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About this activity

Inoefenen van het AIDA-model a.h.v. reclamevoorbeelden.

Created by

Elke Mertens
Elke Mertens
Belgium

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AIDA-model in de reclame
 

AIDA-model in de reclameOnline version

Inoefenen van het AIDA-model a.h.v. reclamevoorbeelden.

by Elke Mertens
1

'AIDA' is een acroniem, m.a.w. een woord dat werd samengesteld door de eerste letters van enkele woorden? Om welke woorden gaat het?

2
QR

Attention. Een eerste belangrijke stap van de adverteerder is de aandacht trekken van de consument. Welke trucje gebruiken ze hier opdat je zal blijven kijken?

3

Interest. Eens de consument kijkt naar de reclame, moet hij ook geïnteresseerd geraken. De adverteerder wijst op de positieve aspecten van het product of merk. Hoe wordt interesse opgewekt in de onderstaande reclame?

4

Desire. Wat gebeurt er nadat de consument de reclame heeft opgemerkt én geïnteresseerd is in het product?

5

Action. Tot welke actie wil de adverteerder de consument aanzetten?

 
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