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Juego de Segmentación de Mercado

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Juego de Segmentación de Mercado

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Pon a prueba tus conocimientos sobre criterios de segmentación de mercado.

Created by

Tamara Ureba
Tamara Ureba
Spain

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Juego de Segmentación de Mercado
 

Juego de Segmentación de MercadoOnline version

Pon a prueba tus conocimientos sobre criterios de segmentación de mercado.

by Tamara Ureba
1

¿Qué es la segmentación de mercado?

2

¿Cuál es un criterio demográfico de segmentación?

3

¿Qué criterio se basa en el comportamiento del consumidor?

4

¿Qué tipo de segmentación se basa en el área donde viven los consumidores?

5

¿Cuál es un ejemplo de segmentación psicográfica?

6

¿Qué criterio se utiliza para agrupar a los consumidores por sus ingresos?

7

¿Qué busca la segmentación de mercado?

8

¿Qué criterio se relaciona con la personalidad del consumidor?

9

¿Cuál es un beneficio de la segmentación de mercado?

10

¿Qué tipo de segmentación utiliza datos de compra anteriores?

 
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