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SIMULADOR DE EXAMEN

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Con el fin de identificar los conocimientos previos del estudiante sobre los temas clave del examen EXIL en Mercadotecnia.

Created by

Larissa Zamarripa
Larissa Zamarripa
Mexico

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SIMULADOR DE EXAMEN
 

SIMULADOR DE EXAMENOnline version

Con el fin de identificar los conocimientos previos del estudiante sobre los temas clave del examen EXIL en Mercadotecnia.

by Larissa Zamarripa
1

¿Cuál de las siguientes afirmaciones representa mejor la importancia de la mercadotecnia en una empresa?

2

¿Cuál es el último paso en el proceso de decisión de compra del consumidor?

3

Una empresa que decide introducir un nuevo producto en un mercado donde ya opera está aplicando una estrategia de:

4

¿Cuál es un componente de la mezcla de mercadotecnia?

5

¿Qué factor psicológico puede influir directamente en el comportamiento del consumidor?

6

¿Qué técnica se clasifica como cualitativa en la investigación de mercados?

7

¿Cuál de las siguientes opciones representa una segmentación demográfica?

8

¿Qué característica debe tener un segmento de mercado para ser útil?

9

¿Qué herramienta se utiliza comúnmente para recopilar datos cuantitativos?

10

¿Qué se busca principalmente con la estrategia de segmentación?

 
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