Pricing Strategies QuizOnline version Test your knowledge on various pricing strategies like price lining and freemium pricing! by sarah ayyad 1 What is price lining? a Setting a limited number of prices for a range of products. b Offering discounts on all products. c Using a single price for all items. d Pricing based on demand. 2 What does price anchoring refer to? a Using a subscription model. b Setting a reference price to influence perceived value. c Offering free trials. d Discounting prices heavily. 3 In freemium pricing, what is typically offered for free? a No free options available. b Basic features or services. c All features without limits. d Only premium features. 4 What is a key characteristic of subscription pricing? a One-time payment only. b No commitment required. c Recurring payments for ongoing access. d Prices change daily. 5 Which pricing strategy uses multiple price points for similar products? a Freemium pricing. b Price lining. c Dynamic pricing. d Cost-plus pricing. 6 What is a common goal of price anchoring? a To make a product seem more valuable. b To lower production costs. c To increase inventory. d To simplify pricing. 7 Freemium pricing often leads to what type of conversion? a Immediate purchases. b Free users to paid subscribers. c No conversions at all. d All users to free trials. 8 Subscription pricing is often used in which industry? a Casual dining. b Streaming services. c One-time software sales. d Retail stores. 9 Which pricing strategy might involve a 'basic' and 'premium' tier? a Dynamic pricing. b Freemium pricing. c Cost-plus pricing. d Price anchoring. 10 What is a potential downside of price lining? a Increased customer confusion. b Lower perceived value. c Limited flexibility in pricing. d Higher production costs.
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