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Repaso de módulo III, mercadotecnia

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Repaso de módulo III, mercadotecnia

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Presentación no. 3

Created by

KATHRINE MISHELL ZAMORA ORTIZ
KATHRINE MISHELL ZAMORA ORTIZ
Guatemala

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Repaso de módulo III, mercadotecnia
 

Repaso de módulo III, mercadotecniaOnline version

Presentación no. 3

by KATHRINE MISHELL ZAMORA ORTIZ
1

Se enfoca en satisfacer las necesidades de los consumidores actuales sin comprometer los recursos para futuras generaciones.

2

Aplicación de principios morales en la promoción y distribución de productos.

3

Los tres principios éticos son:

4

La Responsabilidad Social Empresarial (RSE) es una estrategia empresarial que integra prácticas sostenibles en el entorno social y ambiental y cuenta con tres componentes clave:

5

¿Qué es el triple resultado?

6

¿Qué es el marketing de causa?

7

¿Qué es el greenwashing?

8

¿Cuales son algunas de las barreras comunes para implementar un marketing sustentable?

9

¿Cuándo es ético usar causas sociales en marketing?

Respuesta escrita

10

¿Hasta qué punto deben los consumidores confiar en las prácticas de marketing sustentable?

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