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DEPE TEMA 10

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DEPE TEMA 10

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DEPE TEMA 10. DEPE TEMA 10. DEPE TEMA 10. DEPE TEMA 10.

Created by

Laura Alcázar Jiménez
Laura Alcázar Jiménez
Spain

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DEPE TEMA 10
 

DEPE TEMA 10Online version

DEPE TEMA 10. DEPE TEMA 10. DEPE TEMA 10. DEPE TEMA 10.

by Laura Alcázar Jiménez
1

¿Cuál es el efecto general de pasar de un negocio único a una diversificación relacionada (DR)?

2

¿Qué ocurre normalmente cuando una empresa alcanza una diversificación no relacionada (DNR)?

3

¿Cuál es la principal misión de la oficina central (o matriz) en una empresa diversificada?

4

¿Cuál NO es una función de la oficina central?

5

¿Qué condición se necesita para que exista ventaja de matriz?

6

¿Qué estrategia se basa en generar sinergias entre negocios?

7

¿Qué modelo de dirección se basa en autonomía amplia, oficina central pequeña y control financiero estricto?

8

¿Qué representa una vaca lechera en la matriz BCG?

9

¿Cuál es el riesgo de una autonomía excesiva en las UEN?

10

¿Qué evalúa la pantalla de negocios (McKinsey)?

 
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