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About this activity

Modelo de construccion de marca de Keller

Created by

Sonia Peralta
Sonia Peralta
Peru

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Modelo de construccion de marca de Keller

by Sonia Peralta
C
F
G
J
P
R

Empieza por C

En el modelo de Keller, es la etapa en la que el consumidor reconoce y recuerda la marca.

Contiene la F

Esta etapa responde a cómo el consumidor interpreta la esencia de la marca

Contiene la G

Es la percepción que el consumidor tiene de la marca

Empieza por J

Según Keller, esta etapa se relaciona con las valoraciones sobre la marca

Empieza por P

Características humanas asociadas a la marca

Empieza por R

El vinculo emocional con la marca

 
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