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INVESTIGACIÓN DE MERCADO

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INVESTIGACIÓN DE MERCADO

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About this activity

CONCEPTUALIZACIÓN

Created by

tatiana cuellar leal
tatiana cuellar leal
Colombia

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INVESTIGACIÓN DE MERCADO
 

INVESTIGACIÓN DE MERCADOOnline version

CONCEPTUALIZACIÓN

by tatiana cuellar leal
1

¿Cuál es la principal finalidad de la investigación de mercados?

2

¿Qué función de la investigación de mercados permite predecir eventos y establecer planes estratégicos?

3

¿Cuál de las siguientes NO es una función de la investigación de mercados?

4

¿Qué objetivo busca satisfacer las necesidades del consumidor a través de bienes y servicios?

5

¿Qué tipo de objetivo de la investigación apoya la planificación y organización empresarial?

6

¿Cuál es una de las ventajas de realizar un estudio de mercado?

7

¿Cuál es una desventaja de la investigación de mercados?

8

¿Qué función se encarga de explicar los datos obtenidos en la investigación de mercados?

9

¿Cuál de los siguientes elementos describe mejor la función descriptiva de la investigación de mercados?

 
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