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Quiz de Marketing: Conceptos Clave

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Quiz de Marketing: Conceptos Clave

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Repasa conceptos de marketing

Created by

Keylin Montoya
Keylin Montoya
Costa Rica

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Quiz de Marketing: Conceptos Clave
 

Quiz de Marketing: Conceptos ClaveOnline version

Repasa conceptos de marketing

by Keylin Montoya
1

Pregunta 1. Describa los componentes básicos del mix de marketing, con un ejemplo de producto

2

Pregunta 2. Del mix de marketing ¿Cuál es la P más estratégica? Porqué

3

Pregunta 3. Del mix de marketing ¿Cuál es la P más cara para la empresa? Porqué

4

Pregunta 3. Del mix de marketing ¿Cuál es la P más cara para la empresa? Porqué

5

Pregunta 4. ¿Cuál es la diferencia entre una estrategia de marketing y una táctica? Proponga un ejemplo de una marca que evidencie claramente la estrategia y la táctica en una promoción

6

Pregunta 5. ¿Cuáles son los componentes del CIM (comunicación integrada de marketing)? Proponga un ejemplo de marca que utilice al menos 3 componentes del CIM

 
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