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Marketing Incontrolable

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Marketing Incontrolable

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About this activity

Guía A–Z: palabras sobre variables del Marketing

Created by

Lauri Ortega
Lauri Ortega
Colombia

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Marketing Incontrolable
 

Marketing IncontrolableOnline version

Guía A–Z: palabras sobre variables del Marketing

by Lauri Ortega
A
C
D
E
F
G
M
P
R
S
T
V

Empieza por A

Conjunto de factores externos que influyen sin poder ser controlados por la empresa.

Empieza por C

Otras empresas con ofertas similares que condicionan precios y posicionamiento.

Empieza por D

Interés de los consumidores por un producto en un periodo, sujeto a cambios.

Empieza por E

Conjunto de condiciones macroeconómicas que influyen en el poder de compra.

Empieza por F

Conjunto de influencias externas que pueden afectar resultados sin intervención directa.

Empieza por G

Conjunto de impactos de mercados y culturas distintas que modifican la estrategia sin control directo.

Empieza por M

Conjunto de compradores y demanda en una región, con variaciones impredecibles.

Empieza por P

Conjunto de decisiones gubernamentales que pueden afectar la demanda o distribución.

Empieza por R

Conjunto de normas que condicionan la publicidad y la venta fuera del control directo.

Empieza por S

Disponibilidad de productos que depende de terceros y puede variar repentinamente.

Empieza por T

Cambios en preferencias de consumo que se manifiestan a lo largo del tiempo.

Empieza por V

Cambios impredecibles en costo, demanda o competencia.

Empieza por

 
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