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Repaso segmentación de mercado

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Repaso segmentación de mercado

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Lina Espinosa • Campus
Lina Espinosa • Campus
Colombia

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Repaso segmentación de mercado
 

Repaso segmentación de mercadoOnline version

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by Lina Espinosa • Campus
1

Don Luis, ha decidido comenzar a preparar alimentos en su casa de lunes a viernes, para ofrecerlos en el sector que vive que es en el área central de Trujillo en Perú, una zona donde hay almacenes de repuestos para vehículos, a todos los empleados de estos almacenes. Estos empleados le confirman el pedido via WhatsApp en horas de la mañana, y junto con su esposa, don Luis se encarga de distribuirlos entre las 12:00 m y 2:00 p.m. En este caso, Don Luis está haciendo una

2

Doña Pepa ha decidido comenzar a preparar ensaladas saludables, porque considera que son muy beneficiosas para la salud, y especialmente para las personas que practican algún tipo de deporte, quienes necesitan alimentarse sanamente. Ella está segura que su menú de ensaladas que tiene publicado en el perfil de su Facebook e Instagram, será muy apetecido por este tipo de clientes. Ella está haciendo una

3

Sofía ha decidido comenzar a comprar en plataformas digitales productos de maquillaje en grandes cantidades para traerlos a Colombia, porque considera que tiene muchas tiendas de belleza que son sus seguidores en la redes sociales, y especialmente salones de belleza y distribuidoras de belleza que quieren tener los mejores productos. Ella está segura de que el maquillaje que tiene publicado en sus redes como Facebook e Instagram, será muy apetecido por este tipo de clientes. es una segmentación

 
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