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Marketing: Tradicional ao Digital

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Marketing: Tradicional ao Digital

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Quiz rápido sobre evolução e estratégias de marketing.

Created by

Log Mark Estudos - Gestão
Log Mark Estudos - Gestão
Brazil

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Marketing: Tradicional ao Digital
 

Marketing: Tradicional ao DigitalOnline version

Quiz rápido sobre evolução e estratégias de marketing.

by Log Mark Estudos - Gestão
1

Evolução do Marketing: a Michelin migra da TV para apps e Instagram, refletindo:

2

4Ps x 8Ps: chat online e entrega rápida na Natura correspondem a quais novos Ps?

3

ROI x Engajamento: Coca-Cola ROI na TV e curtidas no TikTok mostram a diferença entre:

4

Segmentação: Fiat com anúncios para jovens no Instagram e famílias em sites de notícias revela:

5

Consumidor 5.0: Heineken exige campanhas sustentáveis e embalagens recicláveis, mostrando:

6

Jornada de Compra: cliente da Amazon pesquisa avaliações no Google antes de comprar. Isso se relaciona ao:

7

Prova Social: Avon, com resenhas de influenciadoras no YouTube, exemplifica:

8

Cocriação: Ruffles lança concurso onde consumidores criam novos sabores. Trata-se de:

9

Multicanal: rede que vende física e online, sem integração de promoções ou estoques, é:

10

Cross-channel: Nike envia cupons por e-mail usados apenas no app. Isso é:

11

No McDonald’s, pedir no app, pagar online e retirar no drive-thru sem filas é um exemplo de:

12

Na Sephora, provar maquiagens em provadores virtuais e comprar online caracteriza:

13

A prática da Magazine Luiza de centralizar dados para recomendações é:

14

Estoque físico não integrado ao e-commerce revela um desafio de:

15

Pepsi pagando por anúncios, usando Instagram e recebendo menções é:

16

Blog da Nestlé com receitas usando seus produtos ilustra:

17

Anunciar no Google Ads segmentando por buscas de 'SUVs compactos' é:

18

Respostas rápidas e transparentes no Twitter a reclamações é:

19

Qual prática descreve uma experiência integrada entre canais?

20

Provas de conceito da Sephora com provadores virtuais refletem:

 
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