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Decisiones del consumidor

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Decisiones del consumidor

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Quiz sobre decisiones de compra

Created by

Liz
Liz
Mexico

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Decisiones del consumidor
 

Decisiones del consumidorOnline version

Quiz sobre decisiones de compra

by Liz
1

1. ¿Cuándo se reconoce un problema en el proceso de decisión del consumidor?

2

2. ¿Qué caracteriza a la búsqueda interna de información?

3

3. ¿Cuál de las siguientes es una fuente de búsqueda externa?

4

4. El comportamiento de respuesta de rutina se asocia con…

5

5. Un ejemplo de toma de decisiones limitada sería…

6

6. ¿Qué tipo de compra genera mayor riesgo percibido y disonancia cognitiva?

7

7. ¿Cuál es un factor cultural que influye en las decisiones de compra?

8

8. ¿Qué factor social influye en la compra del consumidor?

9

9. Cuando un consumidor experimenta una inconsistencia entre sus valores y su comportamiento, se produce…

10

10. ¿Qué estrategia se recomienda para productos de baja participación?

 
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