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Clase II Inv. de mercado

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Clase II Inv. de mercado

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repaso clase anterior

Created by

Midaliz Sanchez
Midaliz Sanchez
Colombia

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Clase II Inv. de mercado
 

Clase II Inv. de mercadoOnline version

repaso clase anterior

by Midaliz Sanchez
1

¿Por qué las empresas invierten en investigación de mercados antes de lanzar un producto o servicio?

2

Una investigación improvisada se diferencia de un proyecto bien diseñado porque…

3

Un riesgo de no diseñar adecuadamente un proyecto de investigación es…

4

Al formular el título de una investigación se deben definir…

5

Una variable independiente es aquella que…

6

La introducción de un proyecto de investigación debe…

7

Los objetivos generales y específicos se diferencian porque…

8

La justificación de un proyecto explica…

9

El marco teórico se encarga de…

10

La metodología describe…

11

El cronograma de un proyecto de investigación debe mostrar…

12

La investigación exploratoria se caracteriza por…

13

Una ventaja de la investigación cuantitativa es…

14

Un ejemplo de técnica cuantitativa de recolección de información es…

15

Una técnica cualitativa que permite explorar en profundidad experiencias y percepciones es…

 
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