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2.3.5 Évitement vs Proximités

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2.3.5 Évitement vs Proximités

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Quiz sur l’évitement et la proximité

Created by

Virginie LACHOCKI
Virginie LACHOCKI
France

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2.3.5 Évitement vs Proximités
 

2.3.5 Évitement vs ProximitésOnline version

Quiz sur l’évitement et la proximité

by Virginie LACHOCKI
1

« Une enseigne choisit de s’implanter à 20 km de toute concurrence pour capter seule la clientèle locale. »

2

« Le quartier de la Bastille à Paris concentre plusieurs boutiques de mangas côte à côte. »

3

« Cette stratégie permet de réduire les coûts d’attraction des clients, qui viennent d’eux-mêmes pour comparer. »

4

« Être pionnier sur un territoire et fidéliser les consommateurs avant les autres. »

5

« Son principal inconvénient est d’augmenter les coûts de communication et d’attraction. »

 
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