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LEY DE LA PERCEPCION, LIDERAZGO Y CATEGORIA

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LEY DE LA PERCEPCION, LIDERAZGO Y CATEGORIA

Quiz

La actividad consiste en una trivia interactiva con imágenes de marcas. Se presentará la imagen de una marca reconocida y los participantes deberán identificar qué ley del marketing se refleja en ese caso.

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6 times made

Created by

michel mendoza avila mendoza avila
michel mendoza avila mendoza avila
Colombia

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LEY DE LA PERCEPCION, LIDERAZGO Y CATEGORIAOnline version

La actividad consiste en una trivia interactiva con imágenes de marcas. Se presentará la imagen de una marca reconocida y los participantes deberán identificar qué ley del marketing se refleja en ese caso.

by michel mendoza avila mendoza avila
1

Starbucks no solo vende café, sino la experiencia premium en cada taza. ¿Qué ley se refleja en este caso?

2

Durante décadas, Pepsi ha buscado diferenciarse de Coca-Cola con campañas como “La elección de la nueva generación”. ¿Qué ley está en juego aquí?

3

¿Qué ley del marketing representa mejor el caso de Coca-Cola, al ser la primera marca global de refrescos y mantenerse en la mente de los consumidores?

4

Google no fue el primer buscador de Internet, pero logró posicionarse como el más utilizado y hoy domina el mercado. ¿Qué ley aplicó?

5

Amazon comenzó como librería online, pero se expandió como plataforma integral de e-commerce a nivel global. ¿Qué ley ejemplifica?