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TEMA 1 MARKETING

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TEMA 1 MARKETING

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About this activity

Conceptos básicos del marketing

Created by

Fuensanta Martinez Bernal
Fuensanta Martinez Bernal
Spain

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TEMA 1 MARKETING
 

TEMA 1 MARKETINGOnline version

Conceptos básicos del marketing

by Fuensanta Martinez Bernal
A
B
C
D
E
F
I
M
N
O
P
R
S
T

Empieza por A

Factores externos que pueden ocurrir y dificultar el logro de los objetivos de la empresa

Empieza por B

La finalidad del marketing es el aumento de

Empieza por C

Empresas rivales que ofrecen productos o servicios similares

Empieza por D

Elementos internos de la empresa que la hacen vulnerable frente a la competencia y al entorno.

Empieza por E

Parte del entorno que incluye el poder adquisitivo de la población.

Empieza por F

Elementos internos de la empresa que le otorgan ventajas frente a la competencia.

Empieza por I

Una persona que compra un producto porque es más barato tiene una motivación de compra por

Empieza por M

Disciplina que analiza el comportamiento de los mercados y consumidores para satisfacer necesidades y aumentar beneficios

Empieza por N

Sensación de carencia o insatisfacción de algo.

Empieza por O

Variables externas que pueden ocurrir y facilitar el logro de los objetivos de la empresa.

Empieza por P

Variable del marketing mix que se refiere al coste que paga el consumidor.

Empieza por R

Proceso de obtención de datos del mercado antes de diseñar estrategias de marketing.

Empieza por S

Actividad o conjunto de actividades que responden a necesidades del cliente, pero que no son tangibles.

Empieza por T

El marketing mix también se conoce como

 
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