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Departamento de arte

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Departamento de arte

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About this activity

Características del departamento de arte

Created by

Miguel Angel Rangel Uvilla
Miguel Angel Rangel Uvilla
Mexico

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Departamento de arte
 

Departamento de arteOnline version

Características del departamento de arte

by Miguel Angel Rangel Uvilla
A
B
C
D
E
I
J
M
O
P
S
T
U
W

Empieza por A

Responsable de lo visual: diseño gráfico, tipografía, colores, ilustraciones, fotografía.

Empieza por B

generar la mayor cantidad posible de ideas sin críticas iniciales.

Empieza por C

Es el corazón donde se generan las ideas que dan forma a las campañas. Su misión es convertir la estrategia de marketing en mensajes creativos que logren impactar en el público meta.

Empieza por D

Lidera el departamento y aprueba las propuestas.

Empieza por E

Ejecuta la parte visual y audiovisual (diseñadores, ilustradores, editores de video, animadores).

Empieza por I

verdad profunda del consumidor que conecta emocionalmente con la marca.

Empieza por J

usar rimas, aliteraciones o dobles sentidos

Empieza por M

organizar palabras clave, asociaciones e imágenes alrededor de un concepto central.

Empieza por O

qué se quiere lograr (informar, persuadir, recordar).

Empieza por P

Une la investigación con la creatividad, aportando insights del consumidor para inspirar ideas.

Empieza por S

construir relatos que generen conexión emocional con la marca..

Empieza por T

personalidad del mensaje (serio, divertido, aspiracional, juvenil, etc.).

Empieza por U

beneficio principal que distingue al producto.

Empieza por W

Da el tono de comunicación adecuado al target.

 
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