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Servicios: 4 I's y 7 P's

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Quiz avanzado sobre servicios y marketing mix extendido.

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Mexico

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Servicios: 4 I's y 7 P's
 

Servicios: 4 I's y 7 P'sOnline version

Quiz avanzado sobre servicios y marketing mix extendido.

by ISRAEL TEC
1

¿Qué I de los servicios describe que no se puede separar el servicio del cliente y del proveedor?

2

¿Qué I se relaciona con la variabilidad entre primeras/últimas entregas de un servicio?

3

¿Qué I indica que los servicios no son tangibles y no se tocan?

4

¿Qué I describe que los servicios no pueden almacenarse para vender después?

5

¿Qué P se añadió a las 4 P para cubrir servicios y personas?

6

¿Qué P se refiere a la forma en que se entrega el servicio al cliente?

7

¿Qué P abarca las evidencias tangibles del servicio que el cliente observa?

8

¿Qué P enfatiza el personal que interactúa con el cliente?

9

¿Qué P incluye la distribución y dónde se ofrece el servicio?

10

¿Qué P se centra en comunicar, persuadir y atraer demanda del servicio?

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