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A-Z del Marketing Turístico

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A-Z del Marketing Turístico

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Created by

Ángela María Oteros Grande
Ángela María Oteros Grande
Spain

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A-Z del Marketing Turístico
 

A-Z del Marketing TurísticoOnline version

Adivina la palabra por letra.

by Ángela María Oteros Grande
A
B
C
D
E
F
H
I
J
M
N
O
P
U
V
Y
Z

Empieza por A

Tipo de análisis que estudia las características internas de una empresa turística.

Empieza por B

Estrategia de precios que busca maximizar ingresos en función de la demanda.

Empieza por C

Característica de los servicios turísticos que indica que no se pueden almacenar.

Empieza por D

Tipo de entorno externo que incluye factores demográficos, políticos y tecnológicos.

Empieza por E

Tendencia del marketing que busca generar emociones y experiencias únicas.

Empieza por F

Elementos positivos internos que ayudan a alcanzar los objetivos.

Empieza por H

Cadena hotelera mencionada en el análisis DAFO.

Empieza por I

Característica de los servicios turísticos que implica que producción y consumo ocurren al mismo tiempo.

Empieza por J

Evento deportivo que ayudó a mejorar la imagen de España en 1992.

Empieza por M

Técnica que estudia el mercado para orientar la estrategia.

Empieza por N

Estado de carencia percibida por el consumidor.

Empieza por O

Elementos negativos externos que dificultan alcanzar los objetivos.

Empieza por P

Una de las 4 variables del marketing mix.

Empieza por U

Acrónimo en inglés que representa la ventaja diferencial de una marca.

Empieza por V

Característica de los servicios turísticos que implica que cada experiencia es distinta.

Empieza por Y

Técnica de gestión de precios para maximizar ingresos.

Empieza por Z

Zona habilitada para fumadores en aeropuertos, ejemplo de marketing social.

 
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