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Los mensajes publicitarios

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Los mensajes publicitarios

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About this activity

Identificar las características y efectos de los mensajes publicitarios

Created by

paola gabino jimenez
paola gabino jimenez
Mexico

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Los mensajes publicitarios
 

Los mensajes publicitariosOnline version

Identificar las características y efectos de los mensajes publicitarios

by paola gabino jimenez
1

1. Se expresa codificado. lo que significa que en su formulación se utilizan imágenes, palabras y sonidos.

2

2. Es el conjunto de técnicas que intentan influir en el comportamiento del ser humano, incitandolo a consumir determinados productos.

3

3. Actúa como imagen de la marca de algún producto.

4

4. Frase breve y fácil de recordar cuyo objetivo es llamar la atención del público.

5

5. Un mensaje publicitario efectivo debe tener en cuenta determinadas características como:

6

6. Tipo de mensaje en el que se apela a la razón como argumentos lógicos del destinatario.

7

7. Tipo de mensaje en el que se invoca sentimientos del destinatario tratando temas que afectan a alas personas.